Time is of the essence when it
comes to getting new products to market. Launching innovative solutions that
address unmet customer needs is vital for success. The time companies have for
product development is ever-shrinking, however. At the same time, technology is
advancing more rapidly than ever and the quantity of relevant and information
is expanding exponentially. The most
successful firms will be those that can leverage not only the latest technology
advances, but also those anticipated on the horizon, while simultaneously
accessing the broadest possible skill set and a comprehensive knowledge. In the
global market that exists today, that means looking beyond the organization and
utilizing all potential resources, or implementing an open innovation (OI)
strategy.
Where does your company stand
with respect to the OI concept? Do you collaborate with entities outside of
your company – universities, institutes, government agencies, even individuals?
Have you made use of the services of the various companies that have formed to
facilitate OI? What has been your experience? Have you found that people in
your company are resistant to bringing technology in from the outside for fear
of losing their jobs? What has management done to allay such concerns? What
have been some of the stumbling blocks? What about successes?
And don’t forget. If you haven’t already, you can sign up for the Pharmaceutical
Sciences, Manufacturing & Marketplace Report here. Also check out the Pharmaceutical Technology/Biopharm
International Marketplace at www.pharmabiomarketplace.com.
Cynthia Challener, PhD
Editor
The Pharmaceutical
Sciences, Manufacturing & Marketplace Report
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